When I was a young man in my early 20’s I found myself in the unenviable position of needing a job and fast. One day as I was walking down the street a few blocks from my rental unit, I came upon a bunch of old radios from the 1930’s and televisions from the 1940’s sitting in a parking lot in front of an old TV shop in a back alley.

Curious, I walked up to the door and knocked. An old man’s voice rang out from the back room, “Who is it?”. “Well, it’s me just wondering why all of these vintage TVs and radios are in the parking lot like this?” “We had a flood and water got into my shop. I need help cleaning this mess up, you interested in some work?” “Yes!”

So began my working for a nice elderly man named Mr. Logan. As I helped him over the next several months, he shared with me his life story which included how he made his first fortune. It was way back in the 1930’s when this unknown African American boxer named Joe Louis was fighting for the title. Mr. Logan shared that he sold radios to the entire town so everyone could listen to this historic event as it happened. Mr. Logan saw an opportunity and made the most of it! Got rich and started a viable company that was successful for almost 70 years.

Your health department has likely been invisible to people in your community. You have lost customers for clinical services like immunizations, family planning and more. Just like Mr. Logan, you are in the middle of a huge opportunity to regain your status with the emergence of the Novel Coronavirus!

You are about to become relevant in the public eye again. You are about to become worthy of funding again. You are about to be recognized again!

In order to serve the greater good and at the same time take this opportunity to shine in the light you so deserve, you need to be ready with inside and outside marketing, not today but yesterday!

Your Joe Louis fight is about to start, the arena is filling up fast. What are you going to do when you interface with the public? How are you going to communicate your value?

Don’t be asleep when opportunity knocks!