It happens every year: kids go back to school, immunizations come in droves and flu season is right around the corner. Each year health departments nationwide gear up to administer flu vaccines to millions and millions of recipients. Of all of the opportunities to make people aware of the services your health department provides, this is one of the best.

This year while your health department is bustling with the increased traffic of citizens seeking the flu vaccine, why not take this wonderful opportunity to share with them all of the services and programs your health department provides?

Just like McDonald’s tries to up-sell each drive-thru customer from a hamburger to a Big Mac, you can do the same thing with your health department for virtually no cost at all. Be prepared, have a clearly written brochure and train the staff to cross-sell every single patient.

A wonderful idea is to track your results. How do you track results? One way is to implement a little electronic stamp called a Quick Response Code, which can be read by a smart phone. It will instantly take your customers to your website where you can then track the results.

Small businesses have been using this technology for many years and it’s time that health departments do as well. Software programs like Infusionsoft enable you to track everybody that clicks on your website or email. What a wonderful way to build a brand, grow excitement and increase traffic flow, all from cross-selling during flu season this year.

Try it––you might be surprised how well it works!

-Rick Reynolds