It’s been several years since we attended our last APHA Annual Meeting and Expo. Because of the success of my new book “Selling Public Health”, I thought it might be worthwhile to go to the conference and meet with possibly more directors and administrators of health departments. Much like the July NACCHO conference in Pittsburgh, Read more about The look of confusion at APHA – Atlanta[…]
If you are a city, county or state health director stop by and receive a FREE autographed copy of “Selling Public Health” and more!
Many years ago I sat at a luncheon full of county, state and federal public health leaders and was curious at what I observed. The topic was the new logo and how it was going to reshape and help “brand” public health. As I listened to the speakers at the podium and the knowledgeable people at Read more about What’s wrong with Public Health 3.0?[…]
Over the past 30 days, we’ve had many of our health department clients impacted by hurricanes Harvey, Irma and Maria. From the USVI to Florida, Texas, Georgia and South Carolina, these storms have highlighted how important it is for your health department to provide up to date information to callers before, during and after the Read more about Emergency Messaging – Are you READY??[…]
One of the most enjoyable parts of helping health departments go from obscure to well-known agencies is when administrators have “light bulb” moments. These “ah ha” moments often come when they discover simple steps that were right under their noses, many they can adopt immediately. How did I see these lost opportunities when they Read more about Henry Ford – Vincent van Gogh and your health department[…]
Recently, I had a conversation with an administrator and one of her staff (whose title was Communications and Marketing Supervisor). The purpose of our meeting was to discuss issues they were having with lost market share and competition for programs such as immunizations and family planning. I discovered that they had just gone through a Read more about What is your USP?[…]
At the annual NACCHO conference in Pittsburgh I made an offer to give the first 20 people that came to our booth a copy of my new book “Selling Public Health” and a $697 marketing analysis free of charge. Our booth was located in the exhibit hall where the welcome reception was held. Read more about 39 Health Departments![…]
We will be attending this years NACCHO ANNUAL Conference which will be hosted in Pittsburg, PA. Come by our booth and say hello.
It’s often been said that one of the best things you can do for your health department is to give free service. A benefit of offering free Wi-Fi is increased customer time spent on the premises. Customers are bound to stay longer if they can remain connected. As many as 62% of businesses report that Read more about Become A Free Wi-Fi Hotspot[…]
Don’t Forget the On-Hold Messages Changing phone systems is never easy. Whether you’re replacing an on-site PBX or moving off-site to a hosted VOIP provider, there will be challenges. A common problem is the lack of understanding of how the music message on-hold plays. We recently received a call from a health department administrator who Read more about New Phone System?[…]
It happens every year: kids go back to school, immunizations come in droves and flu season is right around the corner. Each year health departments nationwide gear up to administer flu vaccines to millions and millions of recipients. Of all of the opportunities to make people aware of the services your health department provides, this Read more about Flu Season = Sell Season[…]
Selling Public Health – The Book After years of interviewing administrators and directors of health departments and formulating a step-by-step system of marketing, I am pleased to announce my new book, “Selling Public Health” will be published by the end of October. If you would like to order a copy, please send an email to Read more about The Selling Public Health Book Launch[…]