When it comes to marketing your agency, thinking outside the box works. From behavioral health centers and mental health practices to public health departments, federally qualified health centers and everything in between, part of the marketing plans I implement require my clients to have an open mind. I ask them to change their thinking from Read more about How to stop losing customers![…]
Now is the time to begin planning your budget for the next fiscal year. In planning, one of the most overlooked elements is tracking to show how successful your marketing has been. At the annual NACCHO conference in New Orleans last summer, many health departments stopped by for a copy of my book, Selling Public Read more about Tracking your Health Department’s Marketing is Vital to Justifying Budget Increases with Stakeholders[…]
Over the years I have spoken to many public health leaders who were proud of the daunting accomplishment of gaining accreditation for their agency. When the fickle cycle of business began fluctuating and many health departments began to struggle with less funding and a downward trend in both clinical services and visitors, some began looking Read more about Is Accreditation Worth The Time and Cost?[…]
Put Your Marketing on Autopilot Put your Health Department on Autopilot! In recent years we have seen a tidal wave of change in the way we all do business. The tech term “disrupt” comes to mind here. That means something tried and true being replaced by something new, better, faster and cheaper “disrupting” the old Read more about Put your marketing on Autopilot[…]
Back in the 1970’s it seems everyone had a CB radio in their vehicle. The movie “Smokey and the Bandit” was based on two outlaws using the CB to evade the state police (aka Smokey) to great effect. But like many things the CB radios became less prominent with the advent of cell phones. Websites Read more about Is your website as dead as the CB radio?[…]
I am honored to have been invited to be the Keynote Speaker at the 2018 Harris Public Health Solutions User Conference in Atlanta on September 26th. I will be speaking on the importance of marketing your health department or mental health center and will touch on a recent case study I have completed with a Read more about Keynote Speaker at Harris Public Health Solutions User Conference[…]
When I consult with leaders of health departments and mental health centers I often hear the same things such as, “We’re different….” Or “Marketing our services is impossible….”. I tell these new customers not to worry because virtually everyone I have helped felt that way in the beginning. It doesn’t matter what you offer or Read more about Is Your Agency Different? Nope![…]
While teaching a group of leaders about time management, I shared a recent conversation I had with one of my sons who is working on becoming an Nurse Practitioner. He shared how much effort it takes to transcribe his notes from the unending hours of clinicals he puts in each week, in addition to the many Read more about Time management for Health Department Leaders[…]
Recently, I compiled a case study of a 90 health department state association. They invited me to conduct a day-long marketing boot camp and I wanted to address their specific needs and plug holes in their buckets. The answers fell in line with what I have heard for 20 years: Nobody knows what services we Read more about Free Book & Strategy Session at NACCHO / New Orleans (booth 201)[…]
We all read about it and Illinois’ public health leaders lived the nightmare! When I began helping public health administrators and directors many years ago, Illinois was one of the early states that showed an open mind to improving their marketing. Many of their county health departments adopted our cross-selling programs. It was a golden Read more about Public Health in Illinois is Making a Comeback[…]
How many of you are 100% satisfied with where your health department is right now? Nearly every week I hear from health department leaders who are struggling to figure out how to stop the bleeding. Many are concerned that they are losing their agencies to budget cuts and lack of funding. Others are frustrated that Read more about Are you satisfied?[…]
As if having everyone from local Wal-Mart’s, grocery stores, medical practices and pharmacies to compete with wasn’t enough, the possible sale of Aetna Insurance to CVS could create a behemoth of competition for your health department. David-Goliath and Community Healthcare While we share the altruistic desire to forward the common good and promote public Read more about CVS-Aetna and Your Health Department[…]