We all read about it and Illinois’ public health leaders lived the nightmare! When I began helping public health administrators and directors many years ago, Illinois was one of the early states that showed an open mind to improving their marketing. Many of their county health departments adopted our cross-selling programs. It was a golden Read more about Public Health in Illinois is Making a Comeback[…]

How many of you are 100% satisfied with where your health department is right now? Nearly every week I hear from health department leaders who are struggling to figure out how to stop the bleeding. Many are concerned that they are losing their agencies to budget cuts and lack of funding. Others are frustrated that Read more about Are you satisfied?[…]

As if having everyone from local Wal-Mart’s, grocery stores, medical practices and pharmacies to compete with wasn’t enough, the possible sale of Aetna Insurance to CVS could create a behemoth of competition for your health department.   David-Goliath and Community Healthcare While we share the altruistic desire to forward the common good and promote public Read more about CVS-Aetna and Your Health Department[…]

It’s been several years since we attended our last APHA Annual Meeting and Expo. Because of the success of my new book “Selling Public Health”, I thought it might be worthwhile to go to the conference and meet with possibly more directors and administrators of health departments. Much like the July NACCHO conference in Pittsburgh, Read more about The look of confusion at APHA – Atlanta[…]

If you are a city, county or state health director stop by and receive a FREE autographed copy of “Selling Public Health” and more!

Many years ago I sat at a luncheon full of county, state and federal public health leaders and was curious at what I observed. The topic was the new  logo and how it was going to reshape and help “brand” public health. As I listened to the speakers at the podium and the knowledgeable people at Read more about What’s wrong with Public Health 3.0?[…]

Over the past 30 days, we’ve had many of our health department clients impacted by hurricanes Harvey, Irma and Maria. From the USVI to Florida, Texas, Georgia and South Carolina, these storms have highlighted how important it is for your health department to provide up to date information to callers before, during and after the Read more about Emergency Messaging – Are you READY??[…]

  One of the most enjoyable parts of helping health departments go from obscure to well-known agencies is when administrators have “light bulb” moments. These “ah ha” moments often come when they discover simple steps that were right under their noses, many they can adopt immediately. How did I see these lost opportunities when they Read more about Henry Ford – Vincent van Gogh and your health department[…]

Recently, I had a conversation with an administrator and one of her staff (whose title was Communications and Marketing Supervisor). The purpose of our meeting was to discuss issues they were having with lost market share and competition for programs such as immunizations and family planning. I discovered that they had just gone through a Read more about What is your USP?[…]

We will be attending this years NACCHO ANNUAL Conference which will be hosted in Pittsburg, PA. Come by our booth and say hello.

It’s often been said that one of the best things you can do for your health department is to give free service. A benefit of offering free Wi-Fi is increased customer time spent on the premises. Customers are bound to stay longer if they can remain connected. As many as 62% of businesses report that Read more about Become A Free Wi-Fi Hotspot[…]