In a world of endless choices it’s no wonder your potential patients and customers are confused. Being bombarded with non-stop stimuli and sensory input. Like a fog of baking flour blown off the kitchen counter they have a difficult time seeing what you are trying to convey. In the past creating a cool logo, a Read more about What branding can do for your business![…]
Each year it seems some of the revenue streams your agency has counted on are disappearing. This uncomfortable magic is creating a new set of challenges. Some take the approach of a “thrift” such as cutting expenses, cutting programs, laying off staff and waiving the white flag of surrender. They look around and see others Read more about Develop New Revenue Streams[…]
It’s no secret that you will NEVER hit the targets you don’t aim for. To put it another way, unless you have a clear destination in mind, you simply won’t arrive and if you do you’ll arrive confused. Picasso once wrote, “Our goals can only be reached through a vehicle of a plan, in which Read more about Five Keys to Growing Your Health Department in 2020[…]
When it comes to marketing your agency, thinking outside the box works. From behavioral health centers and mental health practices to public health departments, federally qualified health centers and everything in between, part of the marketing plans I implement require my clients to have an open mind. I ask them to change their thinking from Read more about How to stop losing customers![…]
Now is the time to begin planning your budget for the next fiscal year. In planning, one of the most overlooked elements is tracking to show how successful your marketing has been. At the annual NACCHO conference in New Orleans last summer, many health departments stopped by for a copy of my book, Selling Public Read more about Tracking your Health Department’s Marketing is Vital to Justifying Budget Increases with Stakeholders[…]
Over the years I have spoken to many public health leaders who were proud of the daunting accomplishment of gaining accreditation for their agency. When the fickle cycle of business began fluctuating and many health departments began to struggle with less funding and a downward trend in both clinical services and visitors, some began looking Read more about Is Accreditation Worth The Time and Cost?[…]
Put Your Marketing on Autopilot Put your Health Department on Autopilot! In recent years we have seen a tidal wave of change in the way we all do business. The tech term “disrupt” comes to mind here. That means something tried and true being replaced by something new, better, faster and cheaper “disrupting” the old Read more about Put your marketing on Autopilot[…]
Back in the 1970’s it seems everyone had a CB radio in their vehicle. The movie “Smokey and the Bandit” was based on two outlaws using the CB to evade the state police (aka Smokey) to great effect. But like many things the CB radios became less prominent with the advent of cell phones. Websites Read more about Is your website as dead as the CB radio?[…]
I am honored to have been invited to be the Keynote Speaker at the 2018 Harris Public Health Solutions User Conference in Atlanta on September 26th. I will be speaking on the importance of marketing your health department or mental health center and will touch on a recent case study I have completed with a Read more about Keynote Speaker at Harris Public Health Solutions User Conference[…]
When I consult with leaders of health departments and mental health centers I often hear the same things such as, “We’re different….” Or “Marketing our services is impossible….”. I tell these new customers not to worry because virtually everyone I have helped felt that way in the beginning. It doesn’t matter what you offer or Read more about Is Your Agency Different? Nope![…]
While teaching a group of leaders about time management, I shared a recent conversation I had with one of my sons who is working on becoming an Nurse Practitioner. He shared how much effort it takes to transcribe his notes from the unending hours of clinicals he puts in each week, in addition to the many Read more about Time management for Health Department Leaders[…]
Recently, I compiled a case study of a 90 health department state association. They invited me to conduct a day-long marketing boot camp and I wanted to address their specific needs and plug holes in their buckets. The answers fell in line with what I have heard for 20 years: Nobody knows what services we Read more about Free Book & Strategy Session at NACCHO / New Orleans (booth 201)[…]