Recently, I attended a conference at an Orlando resort. On the telephone in my room was a button called “Consider It Done,” which I found amusing. Unable to resist the urge, I pressed the button and promptly got a nice staff member on the line who answered, “Consider it done, how can I help you?”
When I asked what “Consider it Done” meant to her, she said that their hotel believed in service so whole-heartedly that this was their mantra. She shared with me that they spend millions of dollars each year on marketing and advertising, and with that kind of investment, they don’t want to drop the ball.
This got me thinking about how wonderful it was to find a company so dedicated to their ongoing success that they went to the trouble of putting “Consider it Done” buttons on their telephones. When you look at your health department, do you see a confused message? Do the people in your community know what services you provide or not?
If you’re like most health departments, you probably have thought about making the community aware of your services but have put it on the back burner to be done later. You may have started a marketing campaign but it fizzled due to lack of focus.
I speak with many directors and administrators of public health departments across the nation weekly. Some are focused on solving the age-old problem of public ignorance regarding their services and programs while others are procrastinators.
Are you ready to invest the time, money and energy to make your health department a center of the community, recognized for highquality care, or are you comfortable with the status quo?
Like the hotel in Orlando, are you ready to maximize the success of your health department with a “Consider it Done” button of your own, or are you satisfied with diminished funding, mistaken public perception and confusion?
If you are ready to “Consider it Done,” open up your mind to the many affordable ways you can market your health department such as On-Hold Marketing, Voicemail Radio and Lobby Marketing just to name a few.
–Rick Reynolds