Don’t Forget the On-Hold Messages Changing phone systems is never easy. Whether you’re replacing an on-site PBX or moving off-site to a hosted VOIP provider, there will be challenges. A common problem is the lack of understanding of how the music message on-hold plays. We recently received a call from a health department administrator who Read more about New Phone System?[…]
It happens every year: kids go back to school, immunizations come in droves and flu season is right around the corner. Each year health departments nationwide gear up to administer flu vaccines to millions and millions of recipients. Of all of the opportunities to make people aware of the services your health department provides, this Read more about Flu Season = Sell Season[…]
Selling Public Health – The Book After years of interviewing administrators and directors of health departments and formulating a step-by-step system of marketing, I am pleased to announce my new book, “Selling Public Health” will be published by the end of October. If you would like to order a copy, please send an email to Read more about The Selling Public Health Book Launch[…]
Today the term “going viral” paints a clear picture of YouTube phenomena, like a kid jumping a bike off the roof of his house, or cute kittens drawing millions of views. What we’re really talking about here is the time-tested wonder called “word of mouth.” Back in 1890, Chicago was picked to host the next Read more about The Virus of Positive[…]
Since we were kids, we were taught to stay clean, well kept and presentable. Recently I had a conversation with an 84-year-old gentleman who told me that deep inside he still feels like a kid. He said that he looks to the future and the new things he will accomplish. This made me ponder the Read more about Your Customer’s Perspective[…]
It’s here: November and the last 60 days of the year. This is a great time to focus on improving your approach to marketing. While most plan on coasting through this time of year thinking there are no improvements that could make the year better than ever, why not take a hard look at the Read more about 6 Tips to End Your Year on a High Note[…]
While attending the APHA show, I was struck by the sheer number of schools represented that teach some form of public health. By volume alone, one would feel good about the future of public health. In attendance were over 12,000 people, many of whom were students currently attending classes in the field. By volume alone, Read more about Is “Selling” A Bad Word?[…]
One of the most powerful business tools available to everyone is joining a mastermind group! Mastermind groups are relatively new to most people, even though Napoleon Hill created the concept around 75 years ago with his book, Think and Grow Rich. A mastermind group is designed to help you navigate through challenges using the collective Read more about 7 Reasons to Join a Mastermind Group[…]
It’s been estimated that it takes approximately seven seconds to make a first impression–over the phone, that number is likely much smaller. That’s why in nearly every organization, the way we handle telephone communication is critical to success and growth. When your customers call your business, what is the first thing they hear? Are they Read more about Make First Impressions Count[…]
Recently, I attended a conference at an Orlando resort. On the telephone in my room was a button called “Consider It Done,” which I found amusing. Unable to resist the urge, I pressed the button and promptly got a nice staff member on the line who answered, “Consider it done, how can I help you?” Read more about Consider it done![…]
Last month we looked at the first area of development which is Getting Customers. As we learned, this requires marketing and selling your health departments. This month, we will focus on the next step which is Keeping Customers. You have served them, now you must nurture the relationship by creating an experience that will create Read more about Four Ways to Grow a Successful Business[…]