The key to creating a marketing plan for your agency is to understand where you want to be once it is implemented.
Everyone has different needs.
Your agency may need increased visits.
Others may have all of the patients or customers they can handle but need to educate voters and politicians as well as state and federal officials to gain funding.
Perhaps you are trying to promote healthy behaviors or change public perception of your agency.
At HDM we believe in employing every tool you have to implement your marketing plan. Once complete, your marketing plan will be a step-by-step cookbook you and future staff will switch on like a machine. (maybe some marketing plan graphics here)